Client work

See how a practice advantage becomes a working digital system.

These projects show how Paretoid has worked across opportunity selection, proof, websites, search, intake and measurement. Each story states what was built, what is known and what remains in progress.

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Selected work

Guided intake and focused practice-area microsites.

Paretoid built an AI-guided intake chatbot, mapped four practice opportunities and carried two selected opportunities into microsite work supported by de-identified client stories.

Opportunity selection · Website · SEO · AI intake

View the selected work

System in progress

A quality-to-revenue system for paid search.

The system design connects Google Ads, call tracking, Clio Grow and Clio Manage so the firm can assess suitable enquiries, retained matters and revenue.

Paid search · CRM · Attribution · Alerts

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Proof standard

Clear about outputs. Careful about outcomes.

Paretoid distinguishes work completed from results verified. Projects in progress stay labelled. Commercial claims appear only when the timeframe, source and client approval are recorded.

START WITH THE OPPORTUNITY

Your firm's evidence should shape what gets built.

Start your Opportunity Map