System in progress · client identity withheld
Designing paid search around suitable retained matters, not lead volume.
An Australian law firm wanted fewer poor-fit enquiries and clearer visibility from Google Ads to retained matters and revenue. Geography, matter stakes, client funding and response speed all affected what counted as useful.
System design
A connected quality-to-revenue path.
Google Ads, call tracking, CRM intake and the practice system preserve the evidence needed for commercial reporting.
Designed to record
Signals that explain commercial quality.
- 1 Source, query and campaign
- 2 Matter type and geography
- 3 Response owner and speed
- 4 Qualified or unsuitable outcome
- 5 Retained status and agreed value
- 6 Material cost, quality or tracking changes
Current evidence statement
The system is not yet a results claim.
This page describes the intended measurement system. It remains labelled in progress until implementation and commercial outcomes are verified.
START WITH THE OPPORTUNITY