Selected work · client identity withheld
An Australian multi-practice law firm was open to digital products tied to specific client needs. Paretoid first built a guided AI intake chatbot, then examined four practice-area opportunities for focused lead-generation microsites.
The question
The comparison tested whether each practice opportunity had enough demand, evidence and fit to earn focused investment.
Evidence boundary: this page demonstrates opportunity selection, content evidence and digital execution. It makes no lead, ranking or revenue claim.
A bounded intake path designed to guide visitors without automating legal judgement.
Four distinct practice opportunities were assessed against demand, evidence and fit.
Selected opportunities moved from research into focused site systems.
Client stories informed claims, pages and practical decision support.
What the stories revealed
The de-identified stories showed recurring strengths in early risk detection, urgent transaction management, non-standard matters, adviser coordination, cyber-fraud prevention and commercial clarity.
START WITH THE OPPORTUNITY