The 4 Signs of Ineffective Content Marketing
Don't let these pitfalls derail your brand. Discover how Paretoid can turn your content strategy around.
Content Audit Services
Our meticulous content audit provides a comprehensive overview of your existing content landscape, offering insights including but not limited to:
Content Relevance Review
Ensuring that the content remains up-to-date and relevant to the audience, recommending updates or removal of outdated information.
Detailed Page and Query Analysis
Delivering in-depth insights into each URL and query, enabling meticulous content optimization and refinement based on specific queries.
Click-Through Rate Optimization
Pinpointing low CTR queries to optimize titles and meta descriptions, enhancing clickability and engagement.
Assessing the relevance, accuracy, and coherence of the content, ensuring it aligns with brand values and meets the highest standards of excellence, thereby fostering trust and credibility.
Content Decay Analysis
Uncovering pages with reduced traffic over the past 13 months to combat content decay effectively.
Analysis of Thin and Low-Quality Content
Scrutinizing a multitude of URLs to identify and enhance thin and inferior content, elevating your site’s overall quality.
Identifying instances where multiple pages are competing for the same ranking, enabling strategic SEO enhancements and improved user experience.
Evaluating competitors’ content to identify gaps and opportunities, allowing you to strategically position your content for maximum impact.
Performance Tracking of URL Groups
Allowing for the meticulous monitoring of grouped URLs, invaluable for managing extensive sites or optimizing topic clusters.
Long Tail Keyword Opportunities
Revealing untapped long tail keyword prospects to broaden your site’s reach and relevance.
Strategy Development Services
Our approach to content strategy development encompasses the insights gained from the content audit and builds upon them to craft a tailored content strategy that aligns with your business objectives and audience needs. This service includes:
Tailored Keyword Planning
We craft a keyword strategy that's not just about search rankings but about owning the conversation in your industry. Expect long-term gains in search visibility and brand authority.
Comprehensive Content Audits
Our team conducts rigorous audits to ensure every piece of content aligns with your business goals and voice, style, and values, while also identifying opportunities to optimize and revitalize older, high-performing assets.
Scalable Content Guidelines
Our documented guidelines serve as your content bible, complete with detailed personas, thematic focus, editorial standards, SEO best practices, and a streamlined approval process.
Themes & Formats
We pinpoint the themes and formats that resonate most with your audience, aligning them with current consumption trends and your overarching business goals.
We're in it for the long haul. Through quarterly reviews and annual consultations, we continually fine-tune your strategy to ensure maximum ROI on your content investments.
Content Marketing Services and Management
Once the strategy is developed, we take the reins to execute and manage it, ensuring every piece of content is finely tuned, pertinent, and effectively driving traffic. This phase involves:
Our experienced team of content writers, graphic designers and strategists is ready to develop and execute the perfect plan to produce a positive impact on your content ROI.
We strategically amplify your content’s reach and impact through a blend of organic and paid channels, ensuring it engages your target audience and drives conversions, enhancing visibility and interaction.