Guiding uninformed visitors into educated advocates and loyal customers – with strategic content.
why work with us?
We profile your best customers - organised by deal size, easy of doing business, margins and more. We then extract their biggest pain points and map them to high-buyer intent keywords, to find similar clients.
Using an interview-based approach, we create compelling how-tos, opinion pieces, bottom-of-the funnel posts, case studies, comparison posts, and more – for each of your high-buyer intent keywords.
We run ads on Facebook, Google and Twitter to get the right audience read the article as soon as it is published. This helps the content get indexed faster as well as boost search engine rankings.
approach
We take an agile and nimble approach to our projects. Our team is small but mighty, and we're extremely hands-on.
Our size allows us to be quick on our feet, and our experience allows us to be strategic in our approach. We're not here to just get the job done, we're here to get it done right.
We've worked with businesses in a variety of industries, including real estate, EdTech, software, education, healthcare, and food. Our cross-domain expertise allows us to create innovative solutions for your business.
We understand that every business is different, and we use our experience to create custom solutions that fit your specific needs. Whether you're looking to increase sales, improve customer retention, or launch a new product, we can help.
testimonials
"Within just two weeks of publishing, 70% of the blogs written by Prabhu rank in the top three positions for their intended keywords, 85% within the top 5, and nearly 90% on the first page of search results—all without the need for backlinks or further optimization.
I highly recommend him for SEO writing, ad copy, and email newsletters."
"Have been working with Prabu since 2010, when he joined the team at Rasvihar Jewellery and Sarangi, the Kanjivaram sari store. Found him to be a logical thinker with an ability to quickly grasp the intricacies of brand communication. Also, he is exceptionally well organised and thorough. Time and again we experienced that any project assigned to him was executed successfully. Proud to say that he was one of the stellar members of the team and the person I’d turn to for mission-critical assignments."
"I have engaged several partners in the past and none could meet my expectation. Paretoid went over and above delivering what I expected!!! The knowledge and content were amazing and it directly connects with the audience in a language that they can understand. I will wholeheartedly recommend Paretoid for anyone looking at engaging with their audience with meaningful content."
"What is his magic? Prabu will help you land new projects, connect with new clients, and assist in expanding your business. His writing and case study efforts for my firm resulted in immediate and quantifiable results. His case study provided tremendous unique page views, new visitors to my site for the case study, one of the lowest bounce rates of any article on my site, along with the highest average time on page for my readers. I love Prabu's work and already have him working on several additional projects for my firm. The faster you engage his services, the sooner you can see the results of his effort."
"Prabu's international-quality writing is the backbone of success for all organizations I'm involved in. For over 10 years, he has consistently met my content writing requirements, delivering excellent, well-researched content.
His methodical approach, punctuality, and dependability make him a no-hassles writer. Entrusting a task to him means guaranteed quality. Among all content writers and marketers in Chennai, Prabu's sincerity stands unmatched."
Case studies, insights and offers – delivered on Mondays.